Global Sales of South American Art and Decoratives Marketing Plan by Nicky

Presents a marketing plan for a hypothetical company selling globally South American art and decoratives focusing on native crafts.
# 146166 | 1,740 words | 3 sources | APA | 2010 | US
Published on Dec 19, 2010 in Business (International) , Business (Small) , Business (Marketing) , Art (General)

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This paper explains that this company, which sells South American art and decoratives, wishes to market to hotels, restaurants and interior design agencies located in areas, such as the European continent, where the South American culture is considered exotic. Next, the author reviews the company's main competitors and develops a marketing strategy, which includes setting up the central office and showroom in San Diego. The paper discuses the promotion plan especially the use of the internet.

Table of Contents:
Marketing Segmentation
Main Competitors
Marketing Strategy

From the Paper:

"On the other hand, the fact that there are many import partners, as well as more than one distribution center presents a very difficult challenge, that of coordination. Not only do all these company segments have to communicate on a daily basis, but the operations must be supervised and coordinated in order to make sure that the company functions as a whole and that synergy is achieved. The office is placed in San Diego so this will present the challenge of properly managing a communication process which implies partners working on another continent."

Sample of Sources Used:

  • Feig, Barry (1999) .Winning marketing strategies. Prentice Hall
  • Haegele, Katie(2008). E-advertising and e-marketing. The Rosen Publishing Group
  • Heizer, Jay, Render, Barry (2006). Operations management. Prentice Hall

Cite this Marketing Plan:

APA Format

Global Sales of South American Art and Decoratives (2010, December 19) Retrieved February 22, 2024, from

MLA Format

"Global Sales of South American Art and Decoratives" 19 December 2010. Web. 22 February. 2024. <>