General Electric's Marketing Plan for CLEnergy Marketing Plan

A look at a marketing plan for a fictitious product.
# 150580 | 5,638 words | 12 sources | MLA | 2012 | US
Published on Mar 16, 2012 in Business (Marketing) , Business (Consumer Behavior) , Business (Business Plans)

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This paper presents a marketing plan for a fictitious product developed by GE to help save energy. The paper begins by describing how this product is going to help consumers and businesses save energy. Then, it discusses why and how the product was developed, based on the global problem of limited energy resources. Next, the paper expands on how the product, CLEnergy, will be marketed, using various tools such as a SWOT Analysis. It also includes an overview of the CLEnergy's marketing mix and pricing strategy. The paper concludes that this product will eventually make GE a trillion dollar company.


Executive Summary
What We Plan to Do
The Problem
The Operation
Unique Features
Situation Analysis
The Marketing Environment
Target Market(s)
Marketing Objectives and Performance
Marketing Strategies
Marketing Mix
Marketing Research
Performance Standards and Financials

From the Paper:

"GE Energy Management designs leading technology solutions for the delivery, management, conversion and optimization of electrical power for customers across multiple energy-intensive industries. GE has invested more than $14 billion in our Energy Management capabilities, with over a dozen strategic acquisitions that have enabled GE to increase its offerings to everyday consumers in providing options for their energy needs. Backed by GE's technological expertise, the GE Energy Management Division is going to become the world's largest supplier of energy alternatives by ensuring no matter where you are in the world, clean energy is not only possible, but it will be efficient and not harmful to the environment."

"CLEnergy units take everyday garbage and turn it into energy that gives people the ability to provide their own energy source for their homes, businesses and vehicles. They have created three different sizes of CLEnergy units that will be available to people, one for individual homes (CLEnergy 1000), one for businesses or apartment complexes (CLEnergy 2000), and for energy companies and governments, the CLEnergy 5000."

Sample of Sources Used:

  • Mary P. Anupama, "The Relevance of Biofuels," Current Science, Volume 90, Number 6, 2006: page 748, March 25, 2006,
  • DaSilva, Peter, "Different Paths on the Road to Innovation,", February 12, 2012,
  • "Electric Cars: A Definitive Guide,", January 1, 2012,
  • Forsythe, Michael, "GE Sees 'Low Double-Digit' Sales Growth in Emerging Markets," Bloomberg, November 11, 2011,
  • Freeman, Kim, "Flint Energies and GE Help Consumers Save Energy Using 'Smart' Technologies," Reuters, January 11, 2012,

Cite this Marketing Plan:

APA Format

General Electric's Marketing Plan for CLEnergy (2012, March 16) Retrieved June 05, 2023, from

MLA Format

"General Electric's Marketing Plan for CLEnergy" 16 March 2012. Web. 05 June. 2023. <>