Chibivision Marketing Plan
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In this article, the writer first explains that Chibivision is a small video screen attached to a DVD player and placed within a backpack that is then transported around public venues by a single individual. The writer describes the functions of the product and looks at the company's advertising solution. The writer discusses that Chibivision's marketing plan is actually based on a mix of both traditional and new media because while it is a new media format, it needs to develop broad brand recognition in order to be successful and this type of broad exposure can only be gained through a mix of traditional formats such television and radio combined with highly localized and targeted campaigns based on open houses and local sponsorships.
From the Paper:"The Chibivision advertising channel is an important addition to the advertising and marketing industry and essentially functions to extend the reach of television, video, and the internet into personal spaces formerly impossible to reach by these mediums unless a video screen of some type could be placed. Yet, any of these types of competitors lack the highly mobile and interpersonal nature of Chibivision's advertising solution. Chibivision's advertising solution holds great appeal for future expansion into web based and web delivered content and consumer interactive options. Additionally, the bearer of the product is also a mobile data gathering device that can input data through a hand held device connected wirelessly to the web that relays instant market intelligence about what advertisement is working and which ones are not."
Cite this Marketing Plan:
Chibivision Marketing Plan (2006, December 01) Retrieved September 26, 2023, from https://www.academon.com/marketing-plan/chibivision-marketing-plan-130693/
"Chibivision Marketing Plan" 01 December 2006. Web. 26 September. 2023. <https://www.academon.com/marketing-plan/chibivision-marketing-plan-130693/>