Chibivision Marketing Plan Marketing Plan by Top Papers

In this article, the writer first explains that Chibivision is a small video screen attached to a DVD player and placed within a backpack that is then transported around public venues by a single individual. The writer describes the functions of the product and looks at the company's advertising solution. The writer discusses that Chibivision's marketing plan is actually based on a mix of both traditional and new media because while it is a new media format, it needs to develop broad brand recognition in order to be successful and this type of broad exposure can only be gained through a mix of traditional formats such television and radio combined with highly localized and targeted campaigns based on open houses and local sponsorships.