BMSC Marketing Mishaps Marketing Plan by Top Papers
BMSC Marketing Mishaps
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The paper relates that Bristol Myers Squibb Company's (BMSC) recent history can essentially be summed up by its battle with Pfizer to gain control of the cardiovascular drug market with its Pravachol, Plavix, and other cardiovascular related drugs. However, the paper discusses perhaps one of its greatest marketing mishaps in this regard that was its failed test that resulted in boosting Pfizer's line of cardiovascular products.
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BMSC Marketing Mishaps (2007, December 01) Retrieved June 03, 2023, from https://www.academon.com/marketing-plan/bmsc-marketing-mishaps-133677/
"BMSC Marketing Mishaps" 01 December 2007. Web. 03 June. 2023. <https://www.academon.com/marketing-plan/bmsc-marketing-mishaps-133677/>