BMSC Marketing Mishaps Marketing Plan by Top Papers

BMSC Marketing Mishaps
An analysis of the marketing successes and failures of the Bristol Myers Squibb Company (BMSC).
# 133677 | 2,000 words | 4 sources | 2007 | US
Published on Dec 01, 2007 in Business (Companies) , Business (Marketing)

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The paper relates that Bristol Myers Squibb Company's (BMSC) recent history can essentially be summed up by its battle with Pfizer to gain control of the cardiovascular drug market with its Pravachol, Plavix, and other cardiovascular related drugs. However, the paper discusses perhaps one of its greatest marketing mishaps in this regard that was its failed test that resulted in boosting Pfizer's line of cardiovascular products.

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