Analyzing Lavazza Coffee's Marketing Plan Marketing Plan by Quality Writers

Analyzing Lavazza Coffee's Marketing Plan
A discussion of the appropriate techniques for analyzing Lavazza Coffee's marketing plan.
# 104191 | 2,700 words | 6 sources | APA | 2008 | US
Published on Jun 04, 2008 in Business (Companies) , Business (Industries) , Business (Marketing)

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This report seeks to analyze the marketing plan for Lavazza Coffee. It explores the marketing budget for Lavazza Coffee and establishes the appropriate techniques for analyzing the marketing. The paper points out that Lavazza Coffee currently has a very well established marketing plan, however, issues related to cost and techniques needed to evaluate the plan in order to identify shortcomings, or to measure the relative the success of the marketing agenda are not efficient. The paper asserts that it is necessary to get a good grasp of these techniques and to understand the budget for Lavazza Coffee. The paper includes several tables and charts. In conclusion, the paper maintains that evaluating Lavazza's marketing plan in terms of a competitive analysis is the most appropriate evaluation technique.

Business Description
Analysis of Bugeting Techniques
Objective Task Approach
Percentage of Previous Sales
Budgeting and Recommendations for Future Use
Marketing Strategy

From the Paper:

"The company concentrates on the domestic market and offers its products throughout the world via a distribution system with subsidiaries, namely London, New York, Paris, and Frankfurt and authorized distributors located in cities around the world. This type of marketing has proven to be successful in the past; however diversifying the target market will leverage Lavazza's name as the best quality coffee and optimize the firm's position in the future and in markets outside of Europe. There is a need to implement marketing tactics that will strengthen Lavazza's household name and reputation."

Sample of Sources Used:

  • Berry, Tim and Doug Wilson. (2001). The Book on Marketing Plans. Oregon: Palo Alto Software Incorporated.
  • "Coffee Importation Statistics" (2007). International Coffee Organization Trade Statistics [Online]. Available : [23 March 2007].
  • Davids, Kenneth. (1981). Coffee: The Guide to Buying, Brewing and Enjoying. San Francisco: 101 Productions.
  • Debelak, Don. (2000). Marketing Plan. Massachusetts: Adam Media Company.
  • "Lavazza's Company Overview." (2007). Lavazza: Italy's Favorite Coffee [Online]. Available: [22 March 2007].

Cite this Marketing Plan:

APA Format

Analyzing Lavazza Coffee's Marketing Plan (2008, June 04) Retrieved September 28, 2023, from

MLA Format

"Analyzing Lavazza Coffee's Marketing Plan" 04 June 2008. Web. 28 September. 2023. <>