A Marketing Strategy for the Eleftria Tablet PC Marketing Plan by scribbler

A Marketing Strategy for the Eleftria Tablet PC
This paper defines the market potential for an ultra-light tablet PC.
# 153146 | 1,044 words | 6 sources | APA | 2013 | US
Published on May 03, 2013 in Business (Marketing)

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The paper describes the branding strategy of the Eleftria Tablet PC that would allow for customization of the complete user experience, from its skin or color to the components and Wi-Fi plan. The paper reviews the Eleftria product strategy and shows how it will serve to further strengthen the branding strategy while also allowing for greater customization and personalization than any other tablet PC vendor globally. Finally, the paper shows how the product and market strategies will be integrated within Eleftria's organization.

Introduction to the Eleftria Tablet PC
Branding Strategy
Eleftria Product Strategy
Integrating the Product and Market Strategies within Eleftria's Organization

From the Paper:

"The pervasive availability of Wi-Fi networking hot spots, reliance on Cloud-based applications including Google Mail, Google Docs and the growth of social networking are fueling demand for Tablet-based PCs. The Apple iPad is the first in a multi-generational product strategy that Apple and other high tech vendors are going to pursue aggressively in 2011 and future years. This marketing strategy concentrates on a highly differentiated tablet PC that is designed to give users the freedom to customize it to their unique needs. The customization process will allow for a unique skin to be applied to the tablet, which could include the customers' favorite photograph, in addition to a wider selection of Wi-Fi plans, processor, memory, camera and two-way video conferencing functions than the existing generation of tablet PCs. Consumers are increasingly looking to express who they are, their own brands so to speak, through the selection of products and how they tailor them to match their personalities; this is the essence of mass customization (Franke, Schreier, 2010). Just as Dell customizes components within a laptop, the proposed tablet PC would allow for customization of the complete user experience, from the skin or color to the components and Wi-Fi plan."

Sample of Sources Used:

  • Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
  • Mike Cooke, Nick Buckley. (2008). Web 2.0, social networks and the future of market research. International Journal of Market Research, 50(2), 267.
  • Franke, N., & Schreier, M.. (2010). Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment. The Journal of Product Innovation Management, 27(7), 1020.
  • Simson Garfinkel. (2009, May). Light, but not Lightweights.. Technology Review, 112(3), 74-76.
  • Tripat Gill, Jing Lei. (2009). Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products. Marketing Letters, 20(1), 91-103.

Cite this Marketing Plan:

APA Format

A Marketing Strategy for the Eleftria Tablet PC (2013, May 03) Retrieved June 06, 2023, from https://www.academon.com/marketing-plan/a-marketing-strategy-for-the-eleftria-tablet-pc-153146/

MLA Format

"A Marketing Strategy for the Eleftria Tablet PC" 03 May 2013. Web. 06 June. 2023. <https://www.academon.com/marketing-plan/a-marketing-strategy-for-the-eleftria-tablet-pc-153146/>