Women in Commercials Essay by The Research Group

Women in Commercials
This paper discusses the aspect of sexism in commercials.
# 74424 | 675 words | 4 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Communication (Television) , Advertising (Gender Issues) , Women Studies (General)

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This paper contends that commercials are far less sexist and less racist now than they were 50 years ago or even a generation ago. The writer discusses that subtle sexism is as dangerous as the more explicit varieties, because it is harder to identify and therefore to fight against. In this article, the writer explores sexism in the world of the television commercial.

From the Paper:

"Most of us try to avoid thinking about commercials. We reach for our remote to mute them, wander out of the room during them, talk to our roommates, do some homework on our laptops. And because we try to ignore commercials much of the time, we believe that their influence on us is minimized. We are not really paying attention so we do not think that they are affecting us. But the average American is exposed to thousands of ads and commercials every year and even if we are ... '

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Women in Commercials (2004, December 01) Retrieved October 28, 2020, from https://www.academon.com/essay/women-in-commercials-74424/

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