Women and the Internet Shopping Forum Essay by Master Researcher

Women and the Internet Shopping Forum
A look at the consumer demographic in respect to women and packaged goods of Internet shopping.
# 37476 | 2,400 words | 10 sources | 2002 | US
Published on Nov 04, 2003 in Business (Marketing) , Computer and Technology (Internet)

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This paper assesses the demographic of females in the Internet shopping forum, as well as the marketing strategies that companies use in order to draw and maintain the interest of female shoppers. The Consumer Packaged Goods (CPG) Companies will be used as an example of such strategies.

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