Weight Loss Center Advertising Essay by The Research Group

Weight Loss Center Advertising
Examines the Federal Trade Commission's investigation of deceptive claims of Jenny Craig, Nutri-System and others.
# 19988 | 1,800 words | 6 sources | 1993 | US
Published on Mar 01, 2003 in Business (Companies) , Business (Industries) , Advertising (Industry-Specific)

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From the Paper:

"Americans are concerned with being thin, and are willing to spend money to lose unwanted pounds. Weight loss solutions come in the form of powdered diets available through supermarkets (Slim-Fast and Sweet Success), diet pills available over the counter (Dexatrim), prepared foods available in the supermarket (Lean Cuisine and Le Menu) and hundreds of self?help books. Recent years have also seen the introduction of the diet program, in which participants meet with other dieters on a regular basis, generally daily or weekly, and work with representatives from the companies sponsoring these programs to lose weight. In 1991, this segment of the diet industry was estimated at 2.1 billion dollars.. Diet programs, including Jenny Craig, Weight Watchers, Nutri/System and Diet Centers, rely on advertising to promote their products. In 1991, Nutri/System spent more than 30 million dollars on advertising.. In early 1993, the Federal Trade Commission (FTC) ..."

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