Wal-Mart International Essay by Neatwriter

Wal-Mart International
This paper discusses Wal-Mart's experiences in their international expansion strategy.
# 62289 | 835 words | 4 sources | MLA | 2005 | US
Published on Nov 20, 2005 in Business (Companies) , Business (International)

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This paper explains that all international businesses must not only bring their own unique business skills and aptitudes to a particular nation but also adapt to the nation's local cultural, legal and economic climates. The author points out that the Wal-Mart's decentralized, entrepreneurial culture was very different than the legal and labor cultures in Europe; therefore, their expansion into this area was threatened. The paper relates that the greatest problem was that Wal-Mart's expatriate managers suffered from an inability to adjust to the German (European)cultural attitudes towards doing business; in multi-lingual Europe, the American Wal-Mart managers refused to learn to speak German.

Table of Contents
Accessibility of Resources and Multinational Risk Pooling
Cultural Clashes

From the Paper:

"These problems were not simply in terms of consumers' perception in Germany. The German nation's laws, such as its price controls, prevented below-cost selling and thus deprived Wal-Mart of one of its key marketing advantages in America. Also, rigid German labor laws combined with tough zoning regulations made it extremely difficult to build big stores, another crucial element to Wal-Mart's profitability. Cheap labor and land was just simply not an accessible commodity in Germany, as it was in America. "

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