Wal-Mart Canada: 'For The Greener Good' Essay by Top Papers

Prior to the Greener Good program, Wal-Mart's association with social and environmental issues was, in the consumer's mind, mostly negative. The company has worked toward developing a new standard for social responsibility through this campaign, although it is still dogged by critics as having false motives. It has become increasingly necessary, through growing competition in the retail industry, that Wal-Mart differentiate itself from the herd and, at the same time, prove its critics wrong.