"TV Guide's" Marketing Strategy Essay by The Research Group

"TV Guide's" Marketing Strategy
An assessment of "TV Guide"'s marketing strategy.
# 70011 | 1,610 words | 5 sources | APA | 2005 | US
Published on Dec 01, 2005 in Business (Marketing)


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Description:

This paper provides a case analysis of "TV Guide"'s marketing strategy, which emphasizes age targeting. The paper examines the Guide's success in targeting both the baby boomer generation and the 34-and-under segment.

From the Paper:

"The greatest strategic marketing issue for TV Guide is targeting its market by age groups. According to 'TV Guide''s demographics, its readers are divided almost evenly between men and women and its readership increases with ..."

Cite this Essay:

APA Format

"TV Guide's" Marketing Strategy (2005, December 01) Retrieved June 06, 2020, from https://www.academon.com/essay/tv-guide-marketing-strategy-70011/

MLA Format

""TV Guide's" Marketing Strategy" 01 December 2005. Web. 06 June. 2020. <https://www.academon.com/essay/tv-guide-marketing-strategy-70011/>

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