Toyota Motor Cororation Essay by The Research Group

Toyota Motor Cororation
A discussion of the pros and cons of options for dealing with lagging sales and increased U.S. competition, including strengths and weaknesses, opportunities and threats and recommendations. Charts.
# 21128 | 2,250 words | 6 sources | 1994 | US
Published on Feb 23, 2003 in Business (Companies)


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From the Paper:

"Executive Summary
Toyota Motor Corporation is Japan's largest auto maker and ranks third in the worldwide market (Ozaroff, March 18, 1994, p. 112). It manufactures the Camry, Corolla, Celica, Tercel, Previa and Supra under the Toyota brand, and additional vehicles under the Lexus brand, which are sold at different dealers than Toyotas. The company builds its vehicles in Japan, the United States and 21 other countries.
Toyota's profits are under great pressure and sales in Japan are down because of a drop in unit shipments and a switch by customers to lower-priced models. The recent increases in the value of the yen have depressed export profits, as well. Prospects for Sales growth in Japan appear small, and the company is losing market share in the United States overall: unit..."

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