Toyota's Hybrid Electric Car Essay by Master Researcher

Toyota's Hybrid Electric Car
Assesses the strengths and weaknesses of the Toyota Company's hybrid electric car.
# 33530 | 1,900 words | 2 sources | 2002 | US
Published on Nov 02, 2003 in Business (Companies) , Business (Marketing)

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This paper assesses the strengths and weaknesses of Toyota's product, a hybrid electric car. The car is eco-friendly and it is important that the product is carefully assessed in detail before it is launched in the North American market. The paper also offers some concrete marketing suggestions, which can help the company in successfully introducing the product globally.

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