Tobacco Industry Essay by The Research Group

Legal & regulatory challenges based on health risks, political struggle, public views, concessions, class-action suits.
# 11964 | 2,025 words | 19 sources | 1996 | US
Published on May 25, 2003 in Business (Industries) , Advertising (Tobacco)

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From the Paper:

"This research paper discusses the structure of the tobacco industry, the legal and regulatory challenges it faces and the strategies pursued by the industry in meeting threats to its sales and profits from the sales of cigarettes in the United States. Until recently, the industry has used its oligopolistic market position, its financial power and its political influence to dilute efforts to regulate the manufacturing and sale of cigarettes. However, recent developments pose the most significant threats the industry has ever faced.

Industry Structure and Growth
Since the Supreme Court broke up the American Tobacco trust in 1912, the American tobacco industry "remained under the control of the giants," a small number of large corporations with..."

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