The Nike Corporation Essay by Neatwriter

This paper explains that Nike began in the 1960s when Bill Bowerman handcrafted track shoes for his team at the University of Oregon and Phil Knight developed a business plan at Stanford University business school; Nike started exporting of its product in 1989. The author points out that Nike is developing a golf equipment company and its soccer boots became the biggest seller in the largest five European countries in the 4th quarter of 2004. The paper concludes that it is vital that Nike continues to make progress in improving the working conditions in its third-world country manufacturing plants as well as adjusting the labor costs to a range that is "fair" for these employees.

Table of Contents
Statement of Thesis
Introduction
In the Beginning - Nike Corporation
Growth and Expansion
Financials
Nike Corporation Strategy
Community Service
Complications in Production
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Competitors
Future Outlook
Recommendations