The Marketing Strategy of Abercrombie and Fitch Essay by Top Papers

This document broadly analyses the marketing strategy of Abercrombie & Fitch. In the first section the document compares the marketing strategy of JCrew and Banana Republic and discusses how it differs from that of Abercrombie & Fitch. Next the document evaluates how department stores like Sears and JC Penny can make their clotheslines more relevant to the youth subculture. In the third section the document compares the sub markets Hot Topic aims at in comparison to those of A&F. In the next section the document looks at how A&F can continue to appeal to its target group and not become more mainstream. In the final section the document analyses how A&F and Gap are trying to appeal to different age groups.