The International Expansion of Pepsi Incorporated
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This paper takes a close look at the accomplishments and goals of the Pepsi company in order to better examine the environmental factors Pepsi considers when makings its domestic and global marketing decisions.
From the Paper:"Another major factor is the economic environment of the domestic and international market that advertising campaigns intend to target. While in the United States, relative wealth makes the purchase of soft drinks a daily necessity for many Americans. Thus spending on soda and especially Pepsi products take place in large quantities with no more than second's thought. The domestic market caters to Pepsi's product and as a result, consumers are willing to pay the going rates in order to purchase Pepsi products. However, this is not necessarily true in other markets. When Pepsi initially advertised its products in China, it sold its product at the exchange price equivalent to the United States. As a result, Pepsi became a product that was almost never drunk in China for a period because of its relatively overpriced nature. Only when Pepsi realized that the market in China was not ready to accept Pepsi into its daily diet did they lower the price to a level that Chinese consumers would purchase it (Paley, 30). Economic environment plays a large role in how marketing strategies work within certain markets. Pepsi's products is a especially obvious because it is a consumer want, rather than need, and as a result needs to be carefully marketed both economically and socially in order to gain significant market shares within international markets."
Cite this Essay:
The International Expansion of Pepsi Incorporated (2006, July 12) Retrieved August 23, 2019, from https://www.academon.com/essay/the-international-expansion-of-pepsi-incorporated-67622/
"The International Expansion of Pepsi Incorporated" 12 July 2006. Web. 23 August. 2019. <https://www.academon.com/essay/the-international-expansion-of-pepsi-incorporated-67622/>