The Gap Inc. Essay by The Research Group

The Gap Inc.
An organizational and marketing analysis of this clothing chain, including charts.
# 19809 | 1,350 words | 5 sources | 1992 | US
Published on Feb 26, 2003 in Business (Companies) , Business (Marketing)

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From the Paper:


This research presents and organizational description of the Gap, Inc., and an analysis of the firm's marketing function. The description of the firm is covered briefly, and is followed by an in depth marketing analysis.

Description of the Firm
The Gap stores were founded in San Francisco as teenage, jeans clothing stores, with cluttered aisles and loud rock music. For years, the entire organization functioned in this style. Under the leadership of Millard Drexler, a new image has been developed for The Gap, Inc., and a new environment has been established in all of the firm's retail outlets (Caminiti, 1991, p. 106). The quality and value conscious image, and the or ..."

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