The Gap Inc.
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From the Paper:"THE GAP, INC.: AN ORGANIZATIONAL DESCRIPTION AND MARKETING ANALYSIS
This research presents and organizational description of the Gap, Inc., and an analysis of the firm's marketing function. The description of the firm is covered briefly, and is followed by an in depth marketing analysis.
Description of the Firm
The Gap stores were founded in San Francisco as teenage, jeans clothing stores, with cluttered aisles and loud rock music. For years, the entire organization functioned in this style. Under the leadership of Millard Drexler, a new image has been developed for The Gap, Inc., and a new environment has been established in all of the firm's retail outlets (Caminiti, 1991, p. 106). The quality and value conscious image, and the or ..."
Cite this Essay:
The Gap Inc. (2003, February 26) Retrieved November 15, 2019, from https://www.academon.com/essay/the-gap-inc-19809/
"The Gap Inc." 26 February 2003. Web. 15 November. 2019. <https://www.academon.com/essay/the-gap-inc-19809/>