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From the Paper:"COMPANY HISTORY
The Gap was founded in 1969 during the era of the hippies and flower children. Chairman Donald G. Fisher was the founder. In 1969, he was a forty-one-year-old real estate developer. One day, he found he could not exchange a pair of Levis that were an inch too short. He decided there was a need for a store that sold jeans in a comprehensive array of sizes, so he opened a shop on Ocean Avenue in San Francisco. In his first ads he claimed to have "four tons" of Levis, and the store was a big success. Gap stores were soon being built all across the country.
At first, since Levi Strauss & Co, would not allow discounts on its jeans, the store sold levis at a 50 percent markup. In 1976, the Federal Trade Commission ruled that manufacturers could ..."
Cite this Essay:
"The Gap" (2003, February 26) Retrieved May 25, 2020, from https://www.academon.com/essay/the-gap-19841/
""The Gap"" 26 February 2003. Web. 25 May. 2020. <https://www.academon.com/essay/the-gap-19841/>