The Athletic Footwear Industry Essay by JPWrite

The Athletic Footwear Industry
A look at the Nike company and its dominance in the athletic footwear industry.
# 66839 | 1,805 words | 5 sources | APA | 2006 | US
Published on Jun 21, 2006 in Business (Companies) , Business (Industries) , Business (International)

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This paper looks at the Nike company's rise to prominence within the athletic footwear company and how its business operations abroad have contributed to the company's success. In particular, the paper focuses on Nike's operations in Indonesia and how those operations have impacted that country. The paper also discusses the benefits the that large companies derive from doing business in developing countries as well as the potential problems their business operations create for the host countries.

From the Paper:

"The Athletic Footwear Industry is highly competitive. The market share data shows Nike and Reebok as the major players in the industry. Historically, In 1991, Nike led the way with a 29 percent share. Reebok held 23 percent of the market, while the rest of the industry split the remaining 48 percent. As a group, the industry reported a 4.8 percent increase in sales in 1992, but posted a 19.5 percent decline in profits. During 1992, 94 percent of the profits in this industry were recorded by Nike and Reebok. This is an industry clearly dominated by Nike and Reebok."

Cite this Essay:

APA Format

The Athletic Footwear Industry (2006, June 21) Retrieved December 15, 2019, from

MLA Format

"The Athletic Footwear Industry" 21 June 2006. Web. 15 December. 2019. <>