The Advertising of "Beauty" Essay by Master Researcher

The Advertising of "Beauty"
A discussion of the constant advertisement of 'beauty' can be considered a form of violence against women.
# 34280 | 2,900 words | 10 sources | 2002 | US
Published on Sep 22, 2003 in Advertising (Gender Issues) , Gender and Sexuality (General)

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This essay will examine both the theory and the practise of this form of violence against women. It will be argued that while this violence is social and cultural in form, it is nonetheless real and physically damaging to women. It alienates millions of women from their bodies and forces them into dangerous lifestyles and practices (anorexia/bulimia) in a desperate effort to meet an artificial construct of beauty. Given the range of influence of the mass media in modern society, it will be shown that this is perhaps one of the most common - and certainly socially acceptable - forms of violence against women today.

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