Tesco Essay by Calwriter

This paper explains that Tesco's success occurred because the company found new and better ways of selling people food and other items, pioneering in Internet shopping, developing large out-of-town stores selling numerous products, investing in local 'express' stores, slashing the prices on hundreds of goods, creating new lines catering to the quality market, and establishing a brand image. The author points out that one of Tesco's key competitive weapons in the battle for retail supremacy has been its Clubcard loyalty scheme and the subsequent launch of the Clubcard Plus debit card. The paper relates that, to increase its success in its food retail operations, Tesco significantly increased its investments in food store development in low-income areas, including a significant investment in local work force training to develop literacy and retail skills and employee training programs.