Strategic Planning in Sport Essay by Master Researcher
Strategic Planning in Sport
A study of the management planning needed in two organizations: The Canadian Olympic Association and the Toronto Blue Jays.
# 36621 | 1,900 words | 6 sources | 2002 |
Published on Oct 13, 2003 in Sport (Olympics) , Canadian Studies (Sports) , Canadian Studies (Business Issues) , Sport (General)
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This is a business management paper that analyzes the management techniques required to successfully implement marketing changes in two Canadian sports organizations: The Canadian Olympic Organization and the Toronto Blue Jays professional baseball franchise. This essay discusses "strategic planning" in contexts of both profit-based sports organizations, and non-profit sports organizations, and discusses the basic issues that influence strategic planning in these two contexts.
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