Strategic Management Essay by Spoon

This paper examines how there are countless definitions and variations on the subject of strategic management in not only in what it entails but in also what strategy is. It discusses how there appears to be a gap between academic research and practitioner on the definition of strategic management due to the fact that the term strategy is generic, encompassing a myriad of different models, tools and techniques, which apply to different organizations in different ways. It attempts to investigate whether there is any need to bridge this gap or indeed whether or not it can be bridged, given that no one really can provide a universal definition on the subject of "strategy".