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This paper presents a standard strategic audit of the media company Viacom Inc. It provides background information and Viacom's history of acquisitions. The paper looks at the external environmental factors and applies Porter's five-force model and presents a SWOT analysis of the company.
Cite this Essay:
Strategic Audit: Viacom (2003, December 01) Retrieved May 23, 2019, from https://www.academon.com/essay/strategic-audit-viacom-69959/
"Strategic Audit: Viacom" 01 December 2003. Web. 23 May. 2019. <https://www.academon.com/essay/strategic-audit-viacom-69959/>