Strategic Audit: Viacom Essay by The Research Group

Presents a standard strategic audit for Viacom Inc.
# 69959 | 2,760 words | 8 sources | APA | 2003 | US
Published on Dec 01, 2003 in Business (Accounting) , Business (Management) , Business (General)

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This paper presents a standard strategic audit of the media company Viacom Inc. It provides background information and Viacom's history of acquisitions. The paper looks at the external environmental factors and applies Porter's five-force model and presents a SWOT analysis of the company.

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