Starbucks' Coffee Shops Essay by Calwriter

This paper discusses the design of Starbucks Coffee Company's coffee shops.
# 55446 | 1,190 words | 3 sources | APA | 2004 | US
Published on Jan 29, 2005 in Business (Companies) , Business (Marketing) , Architecture (Theory)

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This paper explains that marketing professionals use store design, including music, color schemes, placement of products, and placement of advertised in-store specials, to create an ambiance that compels people to purchase their products and services. The author points out that the Starbucks coffee shop store design, which is of the utmost importance to the company, uses a terra cotta color scheme, reminiscent of coffee shops in Milan, Italy, to create a feeling of relaxation and quality. The paper relates that the company has a store design team consisting of 80 individuals that oversees store designs in various regions around the country and throughout the world; only people who have actually worked behind the counter at a Starbucks store are allowed to be embers of this team.

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APA Format

Starbucks' Coffee Shops (2005, January 29) Retrieved May 30, 2023, from

MLA Format

"Starbucks' Coffee Shops" 29 January 2005. Web. 30 May. 2023. <>