Sports Marketing Essay by The Research Group

Sports Marketing
This paper researches the topic of sports sponsorship.
# 74005 | 1,575 words | 7 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Business (Companies) , Business (Marketing) , Business (Consumer Behavior)

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This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.

From the Paper:

"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "

Cite this Essay:

APA Format

Sports Marketing (2004, December 01) Retrieved July 08, 2020, from

MLA Format

"Sports Marketing" 01 December 2004. Web. 08 July. 2020. <>