Snapple and Fruit Juice Essay by The Research Group

Impact of the fruit juice company on the market.
# 24552 | 1,350 words | 7 sources | 2002 | US
Published on Apr 11, 2003 in Business (Companies) , Business (Statistics)


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Description:

Impact of the fruit juice company on market. History of Snapple Beverage Group. Its various products and future outlook. Sale to Quaker Oats, to Tri-Arc, and to Cadbury Schweppes in 2000. Analysis of the company in terms of the four Ps of marketing: Product, Price, Promotion, Place. Compares Snapple beverages with Gatorade (a Quaker Oaks product).

From the Paper:

"Snapple

Introduction
Snapple was started in 1972 by two health food store owners in Long Island, New York. They created an apple soda and named it Snapple. It was a slow beginning but things started to catch on. Soon the partners introduced their line of 100% pure fruit juices and in 1983 added the line of sodas and seltzers. Snapple started marketing fruit drinks in 1986, teas in 1987, and fruit drink cocktails in 1989.

In 1993, Snapple was bought by Quaker Oats for $1.7 billion, and was sold to Triarc Companies four years later for $300 million. On Sept. 19, 2000, Tri-Arc sold the Snapple Beverage Company to Cadbury Schweppes for $1.3 billion ( Sweet Deal. . . 2000, 1).
Snapple Beverage Group ..."

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