Sears and the Marketing Mix Essay by Master Researcher

Sears and the Marketing Mix
A discussion regarding the marketing mix and how it was implemented by Sears.
# 88854 | 900 words | 3 sources | 2006 | US
Published on Dec 01, 2006 in Business (Companies) , Business (Marketing) , Business (General)


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Description:

This paper discusses the marketing mix in terms of the combination of elements that go into a marketing plan. The marketing mix is often identified in terms of what are called the 4 p's, those being product, price, placement, and promotion. Any company will base its marketing plan on how these are combined and on how they answer consumer needs. The paper further discusses the use of the marketing mix by Sears.

From the Paper:

" The marketing mix is the combination of elements that go into a marketing plan. The marketing mix is often identified in terms of what are called the 4 p's, those being product, price, placement, and promotion. Any company will base its marketing plan on how these are combined and on how they answer consumer needs. Sears is such a company. The term "marketing mix" was made popular by the publication of an article by Neil H. Borden in 1964. Borden offered a number of elements in the marketing mix, and these were later combined in the 4 p's by McCarthy (The marketing mix, 2005, para. 1). Marketing may be undertaken by a company that produces a product, or by a company that sells a lot of products. In either case, the four elements are considered. For a retailer, for instance, the purpose may be to differentiate the store from others in the same field."

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Sears and the Marketing Mix (2006, December 01) Retrieved December 16, 2019, from https://www.academon.com/essay/sears-and-the-marketing-mix-88854/

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