Ryka: Lightweight Athletic Shoes for Women Essay by The Research Group

Ryka: Lightweight Athletic Shoes for Women
Analyzes the history, strategy, & finances of Reebok's Ryka line. Proposes alternative strategic directions for the future.
# 20974 | 1,350 words | 1 source | 1994 | US
Published on Mar 06, 2003 in Business (Companies)


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From the Paper:

" Ryka: Lightweight Athletic Shoes for Women

Key Economic Characteristics
Demand is one of the most important economic characteristics of the athletic footwear industry. In 1987 the footwear industry grew at about a 20% rate showing great demand. By 1993 the annual growth rate of the athletic footwear industry had decreased to 4%, indicating saturation and a mature market (Gottfried, Hoffman, Porciello, 1994, 501).

Several segments of the industry, shaped by technological innovation, image and fashion appeal continue to expand and thus represent additional key economic characteristics of the athletic footwear industry (Gottfried, Hoffman, Porciello, 1994, 501). The popularity of various footwear-related activities such as.."

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Ryka: Lightweight Athletic Shoes for Women (2003, March 06) Retrieved November 19, 2019, from https://www.academon.com/essay/ryka-lightweight-athletic-shoes-for-women-20974/

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"Ryka: Lightweight Athletic Shoes for Women" 06 March 2003. Web. 19 November. 2019. <https://www.academon.com/essay/ryka-lightweight-athletic-shoes-for-women-20974/>

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