Royal York Hotel Essay by Master Researcher

Royal York Hotel
This paper identifies the marketing strategies of the Royal York Hotel.
# 91109 | 900 words | 3 sources | 2006 | US
Published on Dec 01, 2006 in Business (Marketing)


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Description:

The paper describes the target market for the Royal York Hotel; it is the upscale business traveler or the well-heeled vacationer who desires a luxurious environment. Because such a financially stable background is typically not obtained by the under 25 age group the Hotel's overall target market is the professional between the ages of 25 and 65. For the specific advertisement, the marketing department is targeting the business traveler between 35 and 45.

From the Paper:

"Segmentation Strategy: Royal York Hotel has a broad market appeal although it is constrained to certain income levels. Royal York intends to segment this broader market by developing an advertisement campaign that targets a particular segment within the broader market."

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APA Format

Royal York Hotel (2006, December 01) Retrieved December 06, 2022, from https://www.academon.com/essay/royal-york-hotel-91109/

MLA Format

"Royal York Hotel" 01 December 2006. Web. 06 December. 2022. <https://www.academon.com/essay/royal-york-hotel-91109/>

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