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The "Big Mac" and French fries, Egg McMuffin, and other McDonald's products are the most popular fast food items to be found anywhere. But the founder of this world-wide chain did not achieve overnight success. This paper describes Ray Kroc's humble beginnings as an ice-cream machinery salesman through his vision to franchise as many McDonald's restaurants as possible. The paper looks at the effective salesmanship of Kroc and how his brilliance made him into one of the richest men in America.
From the Paper:"Kroc did not permit his franchisees to open as many stores within the territory as they may have wanted. New stores would have to be approved by the McDonald's Corporation. By holding on to territorial rights, McDonald's really held out a carrot to the franchisees. If they upheld standards of service and food quality, then permission would be given. It was up to the individual franchisees to maintain quality, so that, no matter where in the country someone ordered a McDonald's hamburger, it would have the same quality."
Cite this Essay:
Ray Kroc (2006, July 11) Retrieved August 20, 2019, from https://www.academon.com/essay/ray-kroc-67576/
"Ray Kroc" 11 July 2006. Web. 20 August. 2019. <https://www.academon.com/essay/ray-kroc-67576/>