Ray Kroc Essay by JPWrite

Ray Kroc
Examines the business dealings of Ray Kroc who initiated the first McDonald's franchising idea.
# 67576 | 1,215 words | 5 sources | MLA | 2005 | US
Published on Jul 11, 2006 in Business (Companies) , Business (Management) , Nutrition (Food)


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Description:

The "Big Mac" and French fries, Egg McMuffin, and other McDonald's products are the most popular fast food items to be found anywhere. But the founder of this world-wide chain did not achieve overnight success. This paper describes Ray Kroc's humble beginnings as an ice-cream machinery salesman through his vision to franchise as many McDonald's restaurants as possible. The paper looks at the effective salesmanship of Kroc and how his brilliance made him into one of the richest men in America.

From the Paper:

"Kroc did not permit his franchisees to open as many stores within the territory as they may have wanted. New stores would have to be approved by the McDonald's Corporation. By holding on to territorial rights, McDonald's really held out a carrot to the franchisees. If they upheld standards of service and food quality, then permission would be given. It was up to the individual franchisees to maintain quality, so that, no matter where in the country someone ordered a McDonald's hamburger, it would have the same quality."

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