Quick Service Market Niches
The challenge of entering a new market can be a complicated task. Barriers to entry may be in the form of government regulations as well as cultural and ethical issues. A key element to consider is the various levels of competition both direct and ...
# 138226 | 1,000 words | 0 sources | APA | 2008 |
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing) , European Studies (General)
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The challenge of entering a new market can be a complicated task. Barriers to entry may be in the form of government regulations as well as cultural and ethical issues. A key element to consider is the various levels of competition both direct and indirect that need to be addressed. Sometimes it is easier to avoid direct confrontation and target a specific niche market until a core clientel is developed.
From the Paper:Finding ones niche in the crowded quick service market A battle for the hearts, minds and souls and most importantly the pocketbooks of consumers has become the battle ground knows as the quick service food industry. The competition is fierce and the rewards for success are high. Until recently European countries like the UK and France have been virtually untapped in terms of the fast food industry. The barriers to enter into the marketplace have come from a combination of political, cultural and geographic sources. Many of the big players in the fast food industry i.e. McDonalds and Burger King have sized the opportunity to leverage their brand name and financial might as well as
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