Public Relations and Technology
A look at the role of computers, software and video in decision making including communications, management, auditing, marketing, focus groups and direct mail order.
# 20079 | 2,250 words | 5 sources | 1993 |
Published on Mar 13, 2003 in Business (Information Mgmt. and Systems) , Business (Management) , Business (Marketing) , Computer and Technology (General)
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From the Paper:"The purpose of this research is to illustrate how public relations is using new technology. How this technology is changing the concept of public relations will be highlighted.
It has been eight years since public relations practitioner Betsy Ann Plank called public relations practitioners "a creative resourceful breed" and predicted that they would "capture the new communications technologies.". Plank foresaw numerous opportunities for practitioners to expand their influence within organizations by integrating the new technologies into their daily work habits. Other practitioners, however, have lamented that those in the field have been slow to embrace these new labor-saving devices and that this has hurt their professional standing."
The practice's greatest need is to use the new technologies
Cite this Essay:
Public Relations and Technology (2003, March 13) Retrieved August 24, 2019, from https://www.academon.com/essay/public-relations-and-technology-20079/
"Public Relations and Technology" 13 March 2003. Web. 24 August. 2019. <https://www.academon.com/essay/public-relations-and-technology-20079/>