Product Bundling Essay by Master Researcher

Product Bundling
This paper discusses product bundling and looks at the advantages to the companies involved and also to the customer.
# 84241 | 1,125 words | 4 sources | 2005 | US
Published on Dec 01, 2005 in Business (Companies) , Business (Applied Operations) , Business (Consumer Behavior)

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This paper concerns product bundling and offers a few examples. It defines brief benefits to customers as well as to companies providing the bundling. The examples that are reviewed are software and a few financial examples as well as practical reasons for why companies like to bundle their products. The writer also discusses that more often than not, companies lose money on the products themselves but gain on a customer basis.

From the Paper:

"In an economy that is extremely price sensitive, most consumers have turned into very conservative shoppers. This affects not only the way their purchase clothing and food but also when they are purchasing items considered to luxury items such as software and sporting goods. Often consumers find themselves being placed in a position that in order to purchase one item, which might only cost $100, they must increase their spending. This is rare but can be seen during the introduction of a new product, which will be sold later individually. However in order to gain it initially, the consumer will need to purchase it with another product at a higher price. If one analyzes the price of each item the customer may indeed gain a large saving but is basically forced to purchase another product that he may or may not use."

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Product Bundling (2005, December 01) Retrieved June 03, 2023, from

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