Philip Morris, Inc. Essay by The Research Group

Philip Morris, Inc.
This paper examines the international posture of Philip Morris, with particular attention to the company's most successful brand, Marlboro: Industry background, competition, positioning and economics.
# 21946 | 1,575 words | 9 sources | 1995 | US
Published on Mar 12, 2003 in Business (Companies) , Business (International)


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From the Paper:

"Philip Morris Companies, Inc. is a leading American consumer products company with three major segments: tobacco, food and beer. Each of these divisions is a significant force in its respective market; the company is the largest cigarette company in the United States and the largest American food processor. The company is also the second largest brewer of beer. This research examines the international posture of Philip Morris, with particular attention given to the company's most successful brand, Marlboro."
Company Background
Originally a cigarette manufacturer, Philip Morris has expanded through acquisition to its role as a leading producer of tobacco products, prepackaged food products, and beer. This was accomplished through the a

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