Philip Morris Companies, Inc Essay by The Research Group

Philip Morris Companies, Inc
A strategic analysis of the cigarette firm in the context of smoking/health issues. Includes advertising, legal and economic issues and recommendations.
# 21496 | 1,575 words | 9 sources | 1994 | US
Published on Feb 28, 2003 in Business (Companies)

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From the Paper:

"Strategy Analysis: Philip Morris Companies Inc.
This research presents a strategic analysis of Philip Morris Companies, Inc. The findings of this analysis are presented in the context of (1) a history and current status of the company, (2) a SWOT analysis, (3) recommended strategy, (4) a five-year projection of the recommended strategy, and (5) probable competitive and market reaction to the proposed strategy.

History and Current Status
The Philip Morris Companies Inc. is the twelfth largest corporation in the United States. The company was founded in 1847 as a tobacco business (Moskowitz, Katz, and Levering, 1986, p. 784). Tobacco remains an important segment of the firm's business..."

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