Pepsico and Coca-Cola Essay by The Research Group

Pepsico and Coca-Cola
A look at the competition, products, advertising, sales, points of sale and pricing.
# 20401 | 1,350 words | 6 sources | 1993 | US
Published on Mar 20, 2003 in Business (Companies)

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From the Paper:

"PepsiCo and Coca-Cola, Inc. are the two largest manufacturers of cola products, and there is a tradition of fierce competition between the two corporate giants. During 1991, the two companies spent more than 300 million dollars on advertising to increase market share in the 46 billion dollar a year soda market ("Who's Got the Right One?" 1991, p. 518). Per capita consumption of soft drinks (cola and otherwise) outpaced per capita consumption of water by ten gallons during 1990 (p. 518). Given the size of the market and the strength of the two largest competitors, there is intense competition for consumers.

At the heart of the competition is the product itself: cola, which accounts for the majority of soft drink sales. Pepsi generally has a greater citrus influence while Coke draws heavily on vanilla flavoring (Lukasick, 1987, p. 47). Pepsi is..."

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