On-line Marketing Essay by The Research Group

On-line Marketing
Examines strategies, effectiveness, advantages, employee and consumer impact, economics and an example (Amazon.com booksellers).
# 12476 | 2,250 words | 12 sources | 1997 | US

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From the Paper:

"On-Line Marketing

The Market Significance of the Internet
The World Wide Web was started in 1990 as a way for researchers to communicate easily over the Internet (Skinner, 1996, p. 9). Since then, however, it has grown into an international market where businesses advertise their products and services. A 1996 survey by Dun & Bradstreet Corporation's Nielsen Media Research reported that approximately 24 million people in the United States and Canada are on the Internet. Skinner observes that number is 11 percent of the North American population over age 16 (1996, p. 9). Consequently, the Web provides a significant market for businesses, and it is likely the number of people accessing the Web will only increase in the future. Thus, the question is not whether a company should ..."

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