Novartis E-commerce Strategy Essay by The Research Group
Novartis E-commerce Strategy
Examines the creation and implementation of e-business strategies at Novartis.
# 69475 | 1,150 words | 3 sources | APA | 2005 |
Published on Dec 01, 2005 in Business (Companies) , Business (Information Mgmt. and Systems) , Computer and Technology (Internet)
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This paper discusses creating and implementing e-business strategies at Novartis and the company's underlying problem of not having a discernable Internet based strategy. A "Web Officer" was appointed and proceeded to create and implement a viable strategy.
From the Paper:"The strategic approach of Novartis to e-commerce moved from a random approach to a professional centralized basis with the appointment of Matthew Timms as chief web officer in August ..."
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Novartis E-commerce Strategy (2005, December 01) Retrieved March 26, 2023, from https://www.academon.com/essay/novartis-e-commerce-strategy-69475/
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