Novartis E-commerce Strategy Essay by The Research Group

Novartis E-commerce Strategy
Examines the creation and implementation of e-business strategies at Novartis.
# 69475 | 1,150 words | 3 sources | APA | 2005 | US

$19.95 Buy and instantly download this paper now


This paper discusses creating and implementing e-business strategies at Novartis and the company's underlying problem of not having a discernable Internet based strategy. A "Web Officer" was appointed and proceeded to create and implement a viable strategy.

From the Paper:

"The strategic approach of Novartis to e-commerce moved from a random approach to a professional centralized basis with the appointment of Matthew Timms as chief web officer in August ..."

Cite this Essay:

APA Format

Novartis E-commerce Strategy (2005, December 01) Retrieved March 26, 2023, from

MLA Format

"Novartis E-commerce Strategy" 01 December 2005. Web. 26 March. 2023. <>