Nike Incorporated Essay by JPWrite

Nike Incorporated
A study of the Nike company.
# 65118 | 2,341 words | 6 sources | MLA | 2005 | US
Published on Apr 25, 2006 in Business (Companies) , Business (Marketing)


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Description:

This paper discusses Nike's financial picture, high visibility of product, excellent marketing and advertising. The author explores the company's human rights problems and how Nike solves these problems through clever public relations and remains an example of dynamic trade to the world.

From the Paper:

"All the indices in the company's ratios have remained constant not only for the last fiscal year but The Current Ratio, Inventory Turnover, Days Sales Outstanding, Debt to Asset Ratio, Return on Assets, and Price Earnings Ratio have held steady. This not only in comparison to the proceeding two fiscal years, but also throughout the history of the company. This leads to the Analysts' Consensus as of 12/11/99, using an Average Qualitative Opinion factor of .98 that Nike stock is an excellent Buy/Hold stock being traded by their 18 brokers on Wall Street. Reading down the financial summary, including the ratios themselves one finds them so evenly balanced and consistent when graphing performance using Excel all factors excepts Sales are flat-line, indicating a secure and well managed company."

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APA Format

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