New Product Management Essay by Top Papers

New Product Management
This project discusses the area of new product and new service management. It approaches the subject from the vantage point of several perspectives regarding marketing issues relating to examining social forces relating to new product management, ...
# 137719 | 3,000 words | 15 sources | 2008 | US
Published on Dec 01, 2008 in Business (Actuarial Science) , Business (Management)


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Description:

This project discusses the area of new product and new service management. It approaches the subject from the vantage point of several perspectives regarding marketing issues relating to examining social forces relating to new product management, influences that motivate consumers, and the logistics that would be used to move new products and services to consumers. The example is used of how consumers shop for a new cell phone product which is a shopping experience that consumers face many times during the course of their lifetimes. The Verizon Wireless Coupe is used as an example product because its unique keypad influences consumer purchase patterns. The typical new television product is also examined from the perspective of a new product launch or introduction and how new product managers have relied on the bigger is better maxim to sell new televisions on the market.

From the Paper:

Executive Summary This project discusses the area of new product and new service management. It approaches the subject from the vantage point of several perspectives regarding marketing issues relating to examining social forces relating to new product management, influences that motivate consumers, and the logistics that would be used to move new products and services to consumers. The example is used of how consumers shop for a new cell phone product which is a shopping experience that consumers face many times during the course of their lifetimes. The Verizon Wireless Coupe is used as an example product because its unique keypad influences consumer

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New Product Management (2008, December 01) Retrieved March 25, 2019, from https://www.academon.com/essay/new-product-management-137719/

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"New Product Management" 01 December 2008. Web. 25 March. 2019. <https://www.academon.com/essay/new-product-management-137719/>

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