Motivating Consumers Essay by Master Researcher

Motivating Consumers
This paper discusses consumer behavior and advertising.
# 33500 | 1,900 words | 5 sources | 2002 | US
Published on Nov 06, 2003 in Business (Marketing) , Advertising (Gender Issues) , Business (Consumer Behavior)

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This paper relates the things that motivate consumers to purchase one item or brand over another. The author points out the susceptibility to mass-market advertising. The paper evaluates consumers who the crowd and the differences between genders in advertising reactions.

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