Mini Cooper Strategy
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The paper presents a product positioning of the Mini Cooper. This paper includes a positioning strategy and creative brief on the Mini Cooper brand of automobile. It provides a description of the Mini Cooper and how to best classify it for marketing and advertising purposes.
From the Paper:"Product positioning refers to the way in which a company sets its product apart and how its products are perceived by the target market ..."
Cite this Essay:
Mini Cooper Strategy (2005, December 01) Retrieved June 19, 2019, from https://www.academon.com/essay/mini-cooper-strategy-69424/
"Mini Cooper Strategy" 01 December 2005. Web. 19 June. 2019. <https://www.academon.com/essay/mini-cooper-strategy-69424/>