Mini Cooper Strategy Essay by The Research Group

Mini Cooper Strategy
Presents a positioning strategy of Mini Cooper.
# 69424 | 920 words | 1 source | APA | 2005 | US
Published on Dec 01, 2005 in Business (Companies) , Business (General)

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The paper presents a product positioning of the Mini Cooper. This paper includes a positioning strategy and creative brief on the Mini Cooper brand of automobile. It provides a description of the Mini Cooper and how to best classify it for marketing and advertising purposes.

From the Paper:

"Product positioning refers to the way in which a company sets its product apart and how its products are perceived by the target market ..."

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APA Format

Mini Cooper Strategy (2005, December 01) Retrieved June 02, 2020, from

MLA Format

"Mini Cooper Strategy" 01 December 2005. Web. 02 June. 2020. <>