Metro Credit Union Essay by Master Researcher

Metro Credit Union
An analysis of Metro Credit Union's (MCU) marketing strategy.
# 90027 | 1,125 words | 1 source | 2006 | US
Published on Dec 01, 2006 in Business (Marketing) , Business (General)

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This document discusses the marketing strategy of Metro Credit Union (MCU) and its options, focusing on issues such as branding, brand identity and positioning in a competitive environment. MCU is concerned about which market segments to pursue and how to pursue the one it targets. The paper concludes that MCU should pursue a technologically savvy and able online brand identity.

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Metro Credit Union (2006, December 01) Retrieved June 30, 2022, from

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"Metro Credit Union" 01 December 2006. Web. 30 June. 2022. <>