Metro Credit Union Essay by Master Researcher
Metro Credit Union
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Description:
This document discusses the marketing strategy of Metro Credit Union (MCU) and its options, focusing on issues such as branding, brand identity and positioning in a competitive environment. MCU is concerned about which market segments to pursue and how to pursue the one it targets. The paper concludes that MCU should pursue a technologically savvy and able online brand identity.
Cite this Essay:
APA Format
Metro Credit Union (2006, December 01)
Retrieved June 30, 2022, from https://www.academon.com/essay/metro-credit-union-90027/
MLA Format
"Metro Credit Union" 01 December 2006.
Web. 30 June. 2022. <https://www.academon.com/essay/metro-credit-union-90027/>