McDonald's Site Choice
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From the Paper:"The fast food industry came of age when two San Bernardino, California hamburger restaurant operators teamed up with a salesman specializing in electric mixers for making shakes. The two restaurant owners were Richard and Maurice McDonald, and the sales representative was Ray Kroc. The McDonald brothers' restaurant featured a simple menu of hamburgers, french fries and shakes; the machines that Kroc sold them initially enabled them to produce eight shakes simultaneously. Intrigued as to why any restaurant would need such capacity, the enterprising Kroc paid the brothers a visit. After observing their operation, Kroc entered into negotiations. The result was one of the world's largest retailers and a revolution in the way a nation eats. McDonald's success is due in large part to the marketing which the company employs, marketing which extends to its customers..."
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McDonald's Site Choice (2003, March 13) Retrieved November 20, 2019, from https://www.academon.com/essay/mcdonald-site-choice-20096/
"McDonald's Site Choice" 13 March 2003. Web. 20 November. 2019. <https://www.academon.com/essay/mcdonald-site-choice-20096/>