McDonald's Site Choice Essay by The Research Group

McDonald's Site Choice
A look the process of choosing a location for a new franchise of McDonald's, including demographics, land cost, suppliers, labor and competition.
# 20096 | 1,125 words | 4 sources | 1993 | US
Published on Mar 13, 2003 in Business (Companies)

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From the Paper:

"The fast food industry came of age when two San Bernardino, California hamburger restaurant operators teamed up with a salesman specializing in electric mixers for making shakes. The two restaurant owners were Richard and Maurice McDonald, and the sales representative was Ray Kroc. The McDonald brothers' restaurant featured a simple menu of hamburgers, french fries and shakes; the machines that Kroc sold them initially enabled them to produce eight shakes simultaneously. Intrigued as to why any restaurant would need such capacity, the enterprising Kroc paid the brothers a visit. After observing their operation, Kroc entered into negotiations. The result was one of the world's largest retailers and a revolution in the way a nation eats. McDonald's success is due in large part to the marketing which the company employs, marketing which extends to its customers..."

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