Mcdonald's Essay by The Research Group

Mcdonald's
The reasons for success, including marketing, foreign expansion, revenues, challenges and recommendations. With table.
# 21386 | 1,575 words | 5 sources | 1994 | US
Published on Feb 27, 2003 in Business (Companies)


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From the Paper:

"McDonald's operates, licenses and services the world's largest chain of fast food restaurants. Founded in 1956 and incorporated in Delaware in 1965, the company has gained an international reputation and sports one of the most famous and recognizable logos in industry today. McDonald's restaurants serve hamburgers, french fries, chicken, fish, specialty sandwiches, beverages and desserts; many stores also serve breakfast. As of the end of 1993, there were more than 9200 units in the United States, and another 4700 units in more than 60 other countries.. This research examines the strategy that McDonald's has followed to this point, evaluates the company's current position, and recommends strategic direction for the company's future.
The company owns and operates approximately 20 percent of the..."

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