McDonald's Essay by The Research Group

McDonald's
An organizational analysis including its founding, marketing, franchising, finances, location, employees, diversification and international operations. Includes charts.
# 20255 | 2,250 words | 7 sources | 1993 | US
Published on Mar 17, 2003 in Business (Companies)


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From the Paper:

"The fast food industry came of age when two San Bernardino, California hamburger restaurant operators teamed up with a salesman specializing in electric mixers for making shakes. The two restaurant owners were Richard and Maurice McDonald, and the sales representative was Ray Kroc. The McDonald brothers' restaurant featured a simple menu of hamburgers, french fries and shakes; the machines that Kroc sold them initially enabled them to produce eight shakes simultaneously. Intrigued as to why any restaurant would need such capacity, the enterprising Kroc paid the brothers a visit. After observing their operation, Kroc entered into negotiations. The result was one of the world's largest retailers and a revolution in the way a nation eats. McDonald's success is due in large part to the marketing which the..."

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