Marketing to Older Women Essay by cee-cee

Marketing to Older Women
This paper considers the potential of marketing to older women.
# 110716 | 884 words | 3 sources | APA | 2008 | US
Published on Dec 30, 2008 in Business (Marketing) , Aging (Gender) , Women Studies (General)

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The paper discusses the potential of older women posing an ideal marketing segment for retailers in the travel, toy, pet, fashion, Internet and banking industries. The paper points out that older women often spend their savings and have more leisure time than working adults and so marketers who make the 'first move' and specifically target women of this generation can experience a potential windfall.

Sample of Sources Used:

  • Barletta, Marti. (10 Oct 2005). "Targeting a powerhouse female demographic: Older women." Ad Age. Retrieved 29 Jan 2008 at
  • Cromie, William J. (1 Oct 1998). "Why Women Live Longer than Men." The Harvard University Gazette. Retrieved 29 Jan 2008 at
  • Smith, Walker. (1997, Jun). "Silver lining - marketing to older customers." Entrepreneur. Retrieved 29 Jan. 2008 at

Cite this Essay:

APA Format

Marketing to Older Women (2008, December 30) Retrieved September 30, 2023, from

MLA Format

"Marketing to Older Women" 30 December 2008. Web. 30 September. 2023. <>